iVoomi, a Chinese electronics manufacturer, has today launched its new fitness tracker — iVoomi FitMe in the Indian market. The FitMe fitness tracker is priced at Rs. 1,999, which roughly converts to $30 and is available for purchase through online retailer Flipkart. It comes in two color options — Black and Blue and the company is offering six months of warranty.

One of the highlights of the iVoomi FitMe, which makes it stand out from the rest of the fitness trackers available in the marker is that it provides Air Quality Index about your surrounding area, a feature that is not commonly available on all fitness trackers.

Commenting on the launch, Ashwin Bhandari, CEO, iVoomi India, said,

“When we entered the Indian market back in March 2017, we had envisioned to design and bring a product specifically for the young and fitness-conscious millennials of the country. The FitMe Health Band is sleek, smart, dust-proof, and water resistant & features a display of 128*32 pixels resolution that makes it crystal clear from all viewing angles and under all conditions. The band is enriched with features that suit the needs and requirements of our customers.”

It comes with a 0.87-inch OLED display along with a screen resolution of 128 x 32 pixels. The device comes equipped with an HRS3300 3D G-Sensor, which allows for continuous heart-rate monitoring.

Apart from measuring your heart rate, the FitMe tracker is also capable of step tracking, distance covered (GPS), calories burnt, as well as sleep tracking. Once paired with the smartphone, the iVoomi FitMe can also display alerts and notifications related to calls, text messages, and social media updates.

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The fitness tracker comes with an IP67 certification which makes it water and dust resistant. Further, as per the company’s claims, the FitMe tracker is shock and scratch resistant as well. For connectivity, the iVoomi FitMe comes equipped with a low power Bluetooth chip for higher energy efficiency. The device is compatible with devices running iOS 8.0+ and Android 4.4 or above. In terms of battery life, the company claims that the FitMe has a typical usage time of somewhere between 3 to 5 days.