Xiaomi is the Second Largest Smartphone brand in Indonesia with 25% market share: IDC

by Michele Ingelido 0

Xiaomi is definitely one of the fastest growing smartphone companies in the world right now. In just a few years, it was able to reach the top 5 world’s best smartphone manufacturers. One of the countries in which the Chinese company is obtaining the highest success is Indonesia, at least from what a new report is highlighting. Wang Xiang from Xiaomi has just tweeted that the company became the second smartphone brand in Indonesia, according to a report by the known research firm IDC. From the graphic published, we can clearly see that the company is very close to Samsung which currently occupies the first place in the ranking with a market share of 27 percent.

Instead, Xiaomi has a 25 percent market share which represents a growth of 23 percent compared to the same period of the last year. The data refers to Q2 2018, so the period which goes from April to June that is also the latest quarter passed. At the third and fourth spot in the ranking, there are Oppo and Vivo, both companies owned by BBK Electronics, with market shares of 18 percent and 9 percent, respectively. Unlike Xiaomi, Oppo has registered a decline of 6 percent points if we compare its performance in Q2 2018 to Q2 2017.



A huge part of Xiaomi’s success was surely achieved thanks to its affordable mid-rangers such as the ones from Xiaomi Redmi Note series. Note that in the first quarter of the year, it was mainly Samsung and Oppo devices that were best sellers in Indonesia, at least from what Strategy Analytics reported. In the fourth place of the ranking, there is the local vendor Advan Digital. With high volumes and a very high growth potential, the Indonesian market actually represents one of the most interesting markets for smartphones manufacturers. From this link, you can find the top 100 best-selling smartphones in Indonesia in Q1.