Huawei‘s sub-brand Honor has announced that the brand was the top Singles Day performer in terms of sales volume and revenue under the Smartphone category on two of China’s biggest e-commerce platforms — Tmall.com and JD.com.
The company further said that this is the third consecutive year of Honor’s sales supremacy during the Singles Day sales. The company also surpassed Apple in sales in both stores. The company’s latest premium device, Honor Magic 2, was the best selling smartphone in the 4000 to 5000 Yuan category, roughly price range of $580 to $720.
Commenting on this, George Zhao, President of Honor, said:
I’m thrilled that Honor achieved these unbeatable results even under what has become a tough situation for the global smartphone industry. Global smartphone shipments in Q3 2018 represented a 6% YoY decline, the Chinese smartphone market is also declining and was down 11% in the first half of 2018. Our strategy and undiminished efforts in R&D have ensured Honor bucked this global trend, especially in key areas of smartphone technology innovation such as AI, GPU Turbo, and our excellence in smartphone design.
The Singles Day sale also helped extend Honor’s growing influence into Southeast Asia. In Indonesia, Honor became a best seller in Mobile Category and Electronics Category at shopee.com, selling over 8,000 units within 80 minutes.
In India, the company revealed that during the Diwali sales, Honor recorded 300 percent year-on-year growth and sold over a million smartphones. It also said that the company’s fanbase increased by 32 percent.
Meanwhile, the company is also set to launch its new smartphone, dubbed Honor 10 Lite at an event in Beijing on 21st November. At the event, Honor is expected to launch the Honor 10 Lite Supreme Edition as well.