Micromax to launch its first smartphone with notch display on December 18

by Jeet 0

Indian smartphone manufacturer has started sending out media invites for a launch event on 18th December. The company is all set to launch a new smartphone and given the teaser image in the invite, it seems that Micromax will launch its first smartphone featuring a notched display.

Micromax Notch Smartphone Launch Invite

The image shared by the company on social media platforms shows a silhouette of a smartphone with a regular rectangular notch. This comes at a time when most companies are moving away from a wide notch to the much smaller waterdrop notch.

This will be the first major smartphone release from Micromax in a while. The company, which once was among the dominating players in the Indian smartphone market, has now been sidelined as Chinese smartphone manufacturers have taken over the market.

Micromax is teasing the launch of this upcoming smartphone with a hashtag #AbovetheRest, suggesting that the phone could be a flagship device from the company. However, do not expect a premium smartphone from the company as it typically launches phones budget to mid-range phones priced under Rs. 20,000 which roughly converts to $280.

 

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The company used to be the second largest smartphone vendor in India but was overrun by the Chinese brands which managed to establish their presence in the market, such as Xiaomi, Oppo, Vivo, and OnePlus. However, Micromax recently made its way in the top 5 smartphone vendors list for the Q3 2018. However, that was due to the company’s contract with a state government to supply entry-level phones.