Nubia, the sub-brand of ZTE, has today unveiled its new logo for the company as well as brand vision, as the company had confirmed last week.
The new logo of Nubia uses a color scheme of two hues — Red and White and makes the logo appear more brighter and flatter. The company has changed the logo from a graphic design to a typography-based design.
Wang Hui, co-founder of the Nubia brand, says that the new logo is cleaner, more cutting-edge, and has a more modern feel. As evident, the company is ditching its “little red circle” branding that it had so far used.
Along with revealing this new logo, the company has also revealed brand vision, moving ahead of the just smartphones. Keeping the Gen Z in focus, the company says that it will also enter the field of smart hardwares, focusing on smart lifestyle products for youths.
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- New Logo
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- Old Logo
The announcement from Nubia about expanding its product categories beyond smartphones lines up with similar strategy from other smartphone brands. Companies like Xiaomi and Realme have already started launching new smart lifestyle products and more and more brands are adopting this route.
While Nubia has been well-known brand, the company’s recent success can be attributed to its lineup of gaming smartphones under Red Magic brand. It remains to be seen which products will be coming from the Nubia brand and we are expecting something about this in the coming weeks and months.
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