The COVID-19 global pandemic has undoubtedly affected all the businesses in the world, including the mobile phone industry. However, a report released by the China Information and Communications Technology Institute shows the Chinese mobile phone market has recovered in April with 14.2% YoY increase in shipments.
China Mobile Phone Market April 2020
Though the mobile phone industry in China recovered in April with shipments of 41.728 million units, there was a YoY decrease of 20.1% from January to April. The country witnessed 90.681 million units shipments in the last four months.
In April alone, 48 new mobile phone models were launched in China, which is an increase of 14.3% YoY. But when we consider from the beginning of this year, only 137 new models were released, which happens to be down by 18% YoY.
April |
January – April |
|
Total Shipments |
41.728 Million | 90.681 Million |
Increase / Decline – Shipments |
14.2% YoY Increase |
20.1% YoY Decline |
New Models |
48 |
137 |
Increase / Decline – Models |
14.3% YoY Increase |
18% YoY Decline |
China 5G Mobile Phone Market April 2020
As for 5G phones are concerned, 16.32 million units were shipped in April, accounting for 39.3% of the total mobile phone shipments. Further, 22 new 5G models were launched, which is 45.8% of the total new models launched in the same period.
In total, 65 new 5G handsets were released from January to April, accounting for 47.4% of new launches and 33.6% of total shipments with 30.441 million units.
April |
January – April |
|
Total Shipments |
16.32 Million | 30.441 Million |
Market Share – Shipments |
39.3% | 33.6% |
New Models |
22 |
65 |
Market Share – Models |
45.8% |
47.4% |
China Feature Phone Market (Local Brands) April 2020
Talking about brands, Chinese-branded feature phones shipped 37.982 million units in April, an 11.9% YoY increase, accounting for 91% of all the brands. A total of 44 new models were released in April, an increase of 25.7% YoY, totalling 91.7% of all the new models.
Whereas, from January to April, there was a 22.7% YoY decline with 81.03 million shipments, accounting for 89.4% of the total shipments. A total of 123 Chinese-branded feature phones were launched in this period, a YoY decline of 16.3%, accounting for 89.8% of all the new models released.
April |
January – April |
|
Total Shipments |
37.982 Million | 81.03 Million |
Increase / Decline – Shipments |
11.9% YoY Increase | 22.7% YoY Decline |
Market Share – Shipments |
91% | 89.4% |
New Models |
44 |
123 |
Increase / Decline – Models |
25.7% YoY Increase |
16.3% YoY Decline |
Market Share – Models |
91.7% |
89.8% |
China Smartphone Market (Local Brands) April 2020
As for local or domestic Chinese-branded smartphones are concerned, they shipped 40.782 million units in April, a 17.2% YoY increase, accounting for 97.7% of all the brands. However, there was a 5.9% YoY decrease in terms of new models launch (32), accounting for 66.7% of the total new model releases.
Considering from January to April, 88.518 million Chinese-branded smartphones were shipment with 17.9% YoY decline, accounting for 97.6% of the total smartphone shipments. Domestic brands launched 106 new models, a 19.7% YoY decline, accounting for 77.4% of the total new smartphone launches.
April |
January – April |
|
Total Shipments |
40.782 Million | 88.518 Million |
Increase / Decline – Shipments |
17.2% YoY Increase | 17.9% YoY Decline |
Market Share – Shipments |
97.7% | 97.6% |
New Models |
32 |
106 |
Increase / Decline – Models |
5.9% YoY Decline |
19.7% YoY Decline |
Market Share – Models |
66.7% |
77.4% |
Going by the data, the China mobile phone market has recovered by a high margin. But only time will tell if it will be able to keep up the momentum in the coming months.
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(Via)
