In an effort to boost sales, Apple has officially slashed the prices in China as the country is on the step to slowly reopens during the Coronavirus pandemic. The lowered prices will be seen during JD.com’s 618 shopping festival where customers can find cut down prices of available iPhone models.
Apple hasn’t officially discounted the actual prices for iPhones on its website but other third party retailers will offer the current generation of iPhones at lowered prices. China’s Tmall is offering the 64GB iPhone 11 variant for 4,779 Yuan (roughly 670 US Dollars), which is about a 13 percent discount from the original 5,499 Yuan (roughly 774 US Dollars) price tag of the device.
Similarly, the iPhone 11 Pro is being offered at a 13 percent discount as well, with prices falling from 8,699 Yuan to 7,579 Yuan (roughly 1,066 US Dollars). The iPhone 11 Pro Max is also available for 8,359 Yuan (roughly 1,177 US Dollars), down from 9,599 Yuan. Apple is also slashing prices of its newly launched iPhone SE as well, dropping to 3,099 Yuan (roughly 436 US Dollars) from 3,299 Yuan.
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On JD.com, Apple iPhone sees an even sharper price cut, with the 64GB iPhone 11 dropping to 4,599 Yuan (roughly 646 US Dollars), which is 180 Yuan cheaper than Tmall’s prices. The lowered prices are reflected with other models as well, with the iPhone 11 Pro arriving at 6,999 Yuan (roughly 984 US Dollars) and iPhone 11 Pro Max being sold for 7,499 Yuan (roughly 1054 US Dollars). The iPhone SE 2020 is also priced at 3,069 Yuan (roughly 431 US Dollars) on JD.com, which is also the official Apple reseller in China.
According to a JD.com spokesperson, the massive Apple discounts are having the “desired effect” as sales of Apple products during the sales have nearly tripled. The 618 shopping festival will run for a couple of days and while Apple doesn’t usually take part in it, the declining performance during the first quarter of 2020 has made the company act proactively to urge people to upgrade their handsets.
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(Via)
