Recently, OnePlus CEO Pete Lau confirmed that the company will be launching a new Smart TV in the Indian market on 2nd July. It was also confirmed that that time, the devices will be priced affordably.
Now, the OnePlus India twitter handle has teased the pricing of the upcoming Smart TV in the country. It has teased that the starting price of the new TV will be ₹1X,999. So, it could be priced between ₹10,999 to ₹19,999 which is $146 and $265.
The company is expected to launch two new smart TV series in the Indian market — one in the budget segment and another in the mid-range segment. As per the reports, the budget series could be priced around ₹15,000, which is about $199.
On the other hand, the report claims that the budget lineup will have more than one device and the pricing will be between ₹20,000 and ₹40,000, which roughly converts to somewhere between $265 and $530.
The development comes just weeks after a new 55-inch OnePlus TV carrying model number 55UA0A00 and an RC-003A remote control was spotted at the Bluetooth SIG certification platform. The device is rumored to come equipped with a MediaTek chipset.
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OnePlus had forayed into the Smart TV segment with the launch of OnePlus TV Q1 / Q1 Pro in the Indian market after the company had revealed the plan in 2018. At the time, it was revealed that this division will be headed by the company’s CEO Pete Lau.
Although both the TV models were made available for purchase in India, it’s hard to assume that it managed to sell significant units, given the pricing. The standard model was priced at ₹69,900 ($926) while the Pro model was priced at ₹99,900 ($1,323).
But now, OnepLus seems to be ready to ditch the premium segment, at least for now, and focus on the sales for the OnePlus TV. Thus, we’ll be seeing affordable offerings from the company next month, competing against the likes of Xiaomi’s Mi TV and Realme Smart TV.
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(Source)
