Following its first R&D Center, OnePlus has launched its World’s largest Experience Store in Hyderabad today. On the occasion, the company has also announced that it plans to invest ₹100 crores to expand its offline business. Launched virtually, OnePlus says it is the “first-ever, fan-controlled store reveal” on Twitter Live.
OnePlus, in a Press release, says that the new building spans across 16,000 sq ft. Named OnePlus Nigam Palace, the new Store is located at Himayat Nagar, Hyderabad. And, the naming looks like a conscious decision to match the cultural heritage of the city. Talking about the design, the store has an outer Aluminium Facade at the front, And a Red Brick wall beneath.
OnePlus also says that the newly launched OnePlus 8T 5G will be available at Nizam Palace Store starting tomorrow(November 5).
Highlights of New OnePlus Nizam Palace
- First-ever Community-led Store launch
- Design- Burdenless, and Unique
- Aluminum Facade- Represents bright and lustrous future
- Red Brick Wall- Represents a loyal community
- Inside Features- Interactive desk for catalogs, horizontal LED walls- show #ShotOnOnePlus content from users across India
- Large Customer Service Center- with Glass Cubicles for transparency in service.
- Display Unique Visual Elements of the latest OnePlus 8T 5G.
- A Holographic View of Display Elements with emulation of Camera lens effect.
Offline Expansion
Additionally, OnePlus says it has followed all stringent norms including safety and hygiene to honour the Government’s protocol. Accordingly, it follows social distancing, sanitation of premises, and temperature check of staff members. Also, OnePlus’ new Store is in-line with its omnichannel strategy to expand offline. Previously, the company opened its first offline partner store in Mumbai back in 2018. And an Experience Store in Bengaluru in 2017.
After a lot of expansion strategies, it now has over 5,000 stores including partners. And OnePlus says the offline expansion will continue with a new ₹100 crores investment. It aims to take the premium store experience deep into interior regions of the country beyond Metro cities via new retail alliances. Not to mention its commitment to cover 100 cities through the service center network will be covered by next year(2021).
