Advertisement

Apple has updated its privacy policy for iOS 14 which mandates app developers to notify users about the information it collects. The social media giant Facebook has been campaigning against this.

Now, as the new policy goes into effect, Facebook has added a notice for the users about the information it collects from other apps and websites which can “help keep Facebook free of charge.” The company has also added a similar message for Instagram.

The company is referring to the notices as “educational screens,” and says that they provided “more details about how we use data for personalized ads.” The notice on the screen reads: “This version of iOS requires us to ask for permission to track some data from the devices to improve your ads. Learn how we limit the use of this information if you don’t turn on this device setting. We use information about your activity received from other apps and websites to: show you ads that are more personalized, help keep Facebook free of charge [and] support businesses that rely on ads to reach their customers.”

As stated, the new opt-in requirements in the latest versions of iOS require developers to get express consent from device owners to allow their Identifier for Advertisers (IDFA) to be shared and collected across apps.

Under Apple’s new privacy policy, app developers are still able to use other information a user provides for targeted advertising, even if the user opts out of letting the app track them, but that information can’t be shared with another company for ad tracking.

Facebook has been a vocal critic of Apple’s iOS 14 privacy updates, arguing that the privacy changes could hurt small businesses which may rely on Facebook’s ad network to reach customers. Facebook says Apple is encouraging new business models to rely less on advertising and more on subscriptions, which would potentially give Apple a cut.

RELATED: 

Comments

RELATED ARTICLESMORE FROM AUTHOR