After announcing a few budget phones like Benco V80 and Z2s, now, Lava is planning to launch its first 5G smartphone. In a discussion with Lava’s product head Tejinder Singh, Gizbot has exclusively shared insights of the upcoming phone from Lava and its plans for H2 of 2021.
As per the discussion, Lava has some big plans for H2 this year. The company has confirmed that it will bring its first 5G smartphone to the Indian market on Diwali. Additionally, the company will bring unique technology in its upcoming phones which you won’t see in any other devices.
While sharing briefly, Mr.Tejinder Singh said, “We are planning to launch our first 5G smartphone near Diwali along with a new technology that will be unique, and you will not get in any other device”.
He said that the upcoming 5G smartphone will come with top-notch features and will be priced between ₹17,000(~$228) to ₹20,000(~$269). For incorporating the 5G technology, the company is said to be in talks with Indian telecom operators.
Moreover, he said that the company is also in the works of a smartwatch. The watch will also be unveiled later this year on Diwali.
Other than this, Lava has said that it has aimed for a 10% share in the smartphone market. It is worth noting that the company already owns a 20% market share in the feature phone category in India.
Lava also has plans of foraying outside India in more than 20 countries. These markets will include Southeast Asian regions, African countries, and Latin America.
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