OnePlus has seen great growth in the second quarter of this year. While the company saw explosive growth during this period, it even lead the premium smartphone market in India.
The news arrives from Counterpoint Research that reported that the Chinese smartphone maker saw a whopping 200 percent growth year on year in Q2 2021. While it saw an explosive growth in the June quarter of this year, it even managed to secure a dominating 34 percent market share in the premium handset segment in India. During this time, the company also emerged as the 5G leader in the premium 5G smartphone segment in India, with a sizeable 48 percent market share.
The report added that OnePlus’ success in the region can be attributed to its consistent efforts to ‘raise the bar’ with each new flagship lineup. The company launched its latest OnePlus 9 series back in March 2021. The lineup included a top end Pro model along with a base, and a more affordable flagship variant, which has seen great success in the region. The lineup has seen a highly positive reception in India, which also contributed to its more than 200 percent YoY growth in Q2 2021.
Notably, the OnePlus 9R was the best selling device in India’s premium smartphone segment, accounting for 25 percent of the market. This was followed by the OnePlus 9 and 9 Pro. In other words, the brand’s entire 2021 lineup captured the top three spots in the segment and the higher end models were even among the top three best selling smartphones in the ultra premium segment as well.
RELATED:
- OnePlus 7/7T series receive OxygenOS 11.0.2.1 update with fixes & July 2021 security patches
- OnePlus Buds Pro offer better low frequency noise cancellation than the Apple AirPods Pro: Pete Lau
- OnePlus Nord 2 5G smartphone goes on sale in India; price starts at ₹27,999 ($376)
