Leading smartphone brands are removing the charger from the retail box of their flagship or premium smartphones and now Google is also joining them. The search engine giant has said that the Google Pixel 5a will be the last phone from the brand to include a charger.
This indicates that the upcoming Pixel 6 and Pixel 6 Pro smartphones, set to launch this fall, will come without a charger in the box. Google says that most of the customers already have a USB-C brick at home so there’s no need to include it.
The reason was given by Google for not including a charger in the box is the same one given by Apple and Samsung. Despite this, it’s likely that the cost-benefit played a major role in this decision.
Google has been including an 18W USB-C Power Adapter with every Pixel series smartphone that it launched in recent times. The Pixel 5a smartphone also comes with the same adapter but it’ll be the last smartphone from Google to have it bundled.
After Apple and Samsung made the move, Xiaomi also did the same but offered a different version of the smartphone with a charger bundled, at the same price. Since then, the company has been offering a ‘free’ charger with its phones.
None of the other China-based smartphone manufacturers have followed suit and given the popularity of such brands in the emerging markets, it could play to their advantage.
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