Xiaomi has been selling smart TVs in India since the first half of 2018. Up until 2020, the company only had Mi-branded televisions in the country. This year, the Chinese tech giant even introduced Redmi-branded models. A little over three and a half years later, the firm has hit a new milestone in sales.
Today, Xiaomi announced that it has sold over 7 million units of Mi and Redmi-branded smart TVs in India since their introduction. The sales figure from Xiaomi Data Center accounts from March 2018 to September 2021.
In a press release shared with us, Eshwar Nilakantan, Category Lead – Smart TVs, Xiaomi India, says that the company played a key role in the growth of the smart TV market in India. The segment doubled in 2021 when compared to 2018.
He also states that during the festive season sale earlier this month, the sales of the firm’s 4K TV models increased by a whopping 53 times. The company managed to sell over 100K units of televisions in less than 3 days during this period.
On the other hand, 32-inch models still remain to be the most popular as they continue to be the gateway for first-time smart TV buyers.
Above all, Xiaomi is still the leading smart TV player in India since 2018.
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