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A new report has revealed that Apple has managed to become the world’s most valued brand for the year 2022. Meanwhile, its rivals like Google, Samsung, and Huawei have also reached the top 10 rankings.

Apple

According to a report from Brand Directory, the Cupertino based giant is valued around 355.1 billion US Dollars as per their calculations. Keep in mind, this figure is from the report and does not represent the iPhone maker’s market cap. Looking at the top 10 list, we can also see other known brands like Amazon, Google, Microsoft, and Walmart, which accounted for the top 5 spots respectively. On the other hand, Samsung, Facebook, ICBC, Huawei, and Verizon rounded up the last five spots in the top 10 list.

The report further added that Apple’s brand valuation was up by an impressive 35 percent over the previous year, which helped it achieve the highest valuation Brand Directory has ever recorded. It stated that “Apple had a stellar 2021, highlighted by its achievement at the start of 2022 – being the first company to reach a US$3 trillion market valuation. The tech giant’s success historically lied in honing its core brand positioning, but its more recent growth can be attributed to the company’s recognition that its brand can be applied effectively to a much broader range of services.”

Apple

Interestingly, while the report showcased the top 10 brands as well as Apple’s valuation, it also revealed the fastest growing brand as well. TikTok took this achievement with its brand value tripling in 2022 over the previous year. Brand Directory stated that “TikTok is the world’s fastest-growing brand. With an astounding 215% growth, the entertainment app’s brand value has increased from US$18.7 billion in 2021 to US$59.0 billion this year. Claiming 18th spot among the world’s top 500 most valuable brands, it is the highest new entrant to the Brand Finance Global 500 2022 ranking.”

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