Honor is the company that broke away from Huawei to grow its brand to new heights. After the imposed sanctions on Huawei from using Google Play Services on their devices, the Huawei brand has been gradually exiting the international market, providing the opportunity for the newcomers such as Honor to regain market share.
In a recent interview following the first sale of the Honor Magic 4 in China, Honor’s CEO, Zhao Ming, expressed gratitude to Honor fans for supporting the company in the recent fiscal year, as the company has become the fastest-growing smartphone brand internationally in 2021, and is now the 3rd largest Android smartphone maker in China.
In the media interview, Zhao also provided a statistical breakdown of users that had switched over to Honor. Zhao reveals that 60% of current Honor users, switched over from either Huawei or Apple devices. He emphasised that several Chinese smartphone makers keep on harping about competing against Apple. However, those brands’ ambitions are always all talk, and no proper effort is shown that they can be a viable Apple alternative.
He added that what consumers want is the security, reliability, privacy, peace of mind and the customer service experience that Apple provides for its users. “Here at Honor, we aim instead to provide the best all-around aftersales service experience to Honor users. We craft our phones with delicacy and patience, building innovations one by one, to provide a truly flagship experience for our users,” Zhao added.
This statement released by Zhao, seems to be throwing shade at the Nothing company, founded by ex-OnePlus CEO, Carl Pei. Carl Pei broke up with OnePlus back in early 2021 to establish the Nothing company, which recently held its first announcement event in March. In the event, Carl Pei brought back the topic of an Android competitor to the Apple iPhone, as the Nothing company boldly claims its first smartphone is aimed at Apple.
At the end of the interview, Honor CEO, Zhao Ming also reiterates that Honor does not like to overhype its smartphones, as if one continues to overhype each of its smartphone launches, then when the final product reaches the hands of the user, the user will be disappointed with the device as it did not live up to expectations. This situation may lead to the user avoiding the brand in the future, and Zhao mentions that here at Honor, we aim to build brand loyalty, not demolish loyalty.
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(Via)
