Ever since the start of this year, Chinese phone makers have been releasing devices in all segments, whether it be budget, mid-range, or the higher-end flagship segment. The region has seen increased premium phones largely due to the downfall of Huawei. Despite all the flagships and other phones making their way to the market with impressive specs sheets, the smartphone market in China doesn’t seem to show healthy growth. As per a new report, China’s Q1 2022 smartphone sales have dropped by 14% year-on-year.
Counterpoint Research has shared a few numbers that show that the smartphone market in China has been undoing in comparison to previous years. As per the company’s Q1 2022 report for China’s smartphone market share, most of the brands excluding Apple and Honor have shown poor performance as compared to Q1 of last year.
Despite that, in Q1 2022, Vivo stands on the top with a 19.7% market share. Next comes Oppo with an 18% market share and it is followed by the other brands. Honor and Apple are two brands that showed a good increase in Q1 2022 as compared to Q1 2021. Apple’s market share increased from 14.7% to 17.9%, while Honor showed the highest jump from 5.5% to 16.9% market share. That’s an 11.4% increase, the highest on the chart.
This jump by Honor is primarily because of the new Honor 60 and Magic 4 series, as noted by Counterpoint. A part of Apple’s market share increase is likely because Huawei users look at Apple as a premium phone alternative in China.
Coming to Xiaomi, the brand didn’t show any growth, rather it was the opposite with a 0.3% decline. However, Xiaomi is said to pick up the pace with the recent release of its Redmi K50 series. The Redmi 10A is also expected to help the brand in the super-budget segment. That being said, the <$400 segment is expected to show good stability as we move further.
Realme showed a nominal growth with an increase of 0.4%. It appears that Realme’s new models released in Q1 2022 are helping the brand increase its market share.
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