Amid the global slowdown, Apple and Samsung smartphones are still topping the charts in Global Smartphone sales. As per the Counterpoint Research report detailing smartphone shipments in Q2 2023, the Cupertino giant held the first four positions in Global smartphone sales. Meanwhile, the Samsung smartphones’ followed on the remaining positions in the top 10 tally.
Must See: Global PC shipments fall 15.5 percent in Q3, 2022 but Apple grows 7 percent: Counterpoint Research
Precisely, the Apple iPhone 14 stood at the top with the most sales and is followed by the iPhone 14 Pro Max in second position and the iPhone 14 Pro in third. A couple of years old Apple iPhone 13 managed to hold the 4th position in the global smartphone’s sale chart. Apple managed to outsell other smartphones in Asia and Europe where it gained the most new users.
Apple’s base iPhone 14 and iPhone 13 models also registered positive growth on a YoY basis. Overall, Apple’s share in the top-10 smartphone list shrank marginally in Q2 2023.
Samsung is also not so far behind Apple, the remaining positions in the top-10 list are secured by Smartphones. The affordable Samsung Galaxy A14 managed to secure 5th position in the chart. It is followed by Galaxy A54, Galaxy A14 5G, Galaxy S23 Ultra, Galaxy A04e, and Galaxy A34 in respective positions from 5th to 10th, respectively in the list.
Samsung’s affordable A-series managed to garner the most sales across Asia and the Latin American region. These regions accounted for 60% of Galaxy A series sales during Q2 2023. Meanwhile, more premium – the Galaxy S23 Ultra remained popular in the North American and Western European regions. The regions registered 2/3rd of global Galaxy S23 Ultra sales across the globe.
YoY Comparison – Smartphone Sales Q2 2023
Apple iPhone 14 series replaced the iPhone 13 series in the top spots of the list as per YoY comparison. The Galaxy S22 Ultra 5G sales in Q2 2023 are replaced by its predecessor Galaxy S23 Ultra. Meanwhile, Xiaomi’s shrinking market share is also evident as any smartphone from the company failed to secure a place in the top-10 global sales list. Last year, Remdi Note 11 LTE Global secured 10th place.
Both Samsung and Apple are now competing head-to-head at least in the premium segment. However, the Korean giant is still king in the affordable market segment.
Related:
- OnePlus hits 10 million units global sales target ahead of schedule, says CEO Pete Lau
- Redmi Note series global sales exceed 140 million units
- 160 million Android smartphone shipments to China reach 1/4 global sales
- TWS Shipments In India Record A Whopping 85 Percent YoY Growth In 2022: Counterpoint Research
