Philippines Smartphone Shipments are down by 5 percent year-on-year (YoY) in the Q1 of FY22 amid Shortages of critical components and COVID-19 restrictions in China. However, despite the dip in the shipments, Samsung has continued to be the market leader, followed by Realme and Oppo.
A report from Counterpoint research says that the Philippines’ smartphone shipments have decreased 5% YoY and 13% QoQ in Q1 2022. Following seasonal norms, the quarter began slowly. However, new product launches in the second half of the quarter resulted in most companies improving their overall offline and online channel shipments, As per the report.
Samsung retained the lead in the first quarter of 2022 with a 26.4 percent share, thanks to the launch of the A-series and S22 series, the report states. Realme secured the second spot with 21 percent market share. OPPO took the third spot in terms of smartphone shipment in the Philippines with a 15.4 percent market share.
On the other hand, Vivo and Xiaomi captured the fourth and fifth spots in the country’s smartphone market with 14.4 percent and 9 percent market share, respectively in Q1 2022.
“Samsung maintained its lead in the market due to its promotions and better performance of its S22 series. realme’s performance improved due to its affordable smartphones, especially its C series. Chinese players including Xiaomi, OPPO, Vivo and realme launched various promotion campaigns on the online channel, especially on Shopee and Lazada, which also contributed to their shipments” said Akash Jatwala, Research Analyst with Counterpoint. “The e-commerce sector is growing fast in the region. The online channel accounted for around 19% of the total shipments in Q1 2021, growing about 28% YoY,” Jatwala further added.
COVID-19 restrictions in China, as well as global inflation, may have an influence on smartphone shipments in the coming months. As a result, shipments may fall slightly year on year in Q2 2022. With consumer sentiment improving, the Philippines’ GDP increased by 8.3 percent in the first quarter of 2022. An increase in YoY shipments is expected in the next quarters, according to the report.
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