Samsung Electronics has recently seen a drop in its market share for premium TVs. The company has apparently seen a noticeable dip, while Huawei manages to see a rise in the same category.
According to TheElec report, analytics based firm DSCC (Display Supply Chain Consultant) has reported that the company has seen a substantial drop over two years. The South Korean tech giant’s high 20 percent market share in 2019 had dropped to just high 10 percent in 2021. On the other hand, the market share of its rival, Huawei, went up in the Chinese market for premium TVs.
In 2020, Samsung’s market share fell below 20 percent for the first time during the fourth quarter of 2020 and even down to 13 percent in Q4 of 2021. For those unaware, premium TVs include LCD panels with quantum dot films, which the South Korean firm markets as QLED. But while the brand saw a dip in its share, Huawei saw a rise in its market standing. The Chines tech giant saw a bump in premium TV share from 10 percent in 2019 to high 20 percent in 2021.
In other words, Huawei could have stolen Samsung’s market share in China. During this same period, other brands like TCL and Hisense also saw a dip in their market share in premium TVs. So despite its smartphone business being crippled, it seems that Huawei still has a strong foothold in other tech categories.
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