With the Apple iPhone 14 series being announced, pre-orders for the latest iPhone series has gone live. However, it appears that the newest version, which is the iPhone 14 Plus, is by far the least popular model in the new lineup.
The news arrives from a Ming-Chi Kuo of TF Securities, who is a known analyst in the industry. He recently published an early report that was related to the pre-orders for the 2022 iPhone generation. Looking at this report, we can see that the demand for the top end iPhone 14 Pro Max had crossed the iPhone 13 Pro Max that was launched last year. On the other hand, the iPhone 14 Pro saw around the same demand as last year’s iPhone 13 Pro.
However, the rating for the other two iPhone 14 series was “bad.” In other words, it appears that the demand for the iPhone 14 series as a whole is more towards the more expensive model rather than the affordable ones. Kuo claimed that the demand for the iPhone 14 Plus is weaker than even the iPhone 13 mini last year. For those unaware, Apple had discontinued the iPhone mini model after lackluster demand for the smallest flagship model.
In its place, the brand release the Plus model, assuming that a larger model with a lower price tag than the Pro models might be more popular. But it seems like that was not the case. The iPhone 14 Plus demand is so low that it is even weaker than the iPhone SE 2022 model as well and accounts for just 5 percent of the total pre-orders. Meanwhile, the two Pro models make up 85 percent of the pre-orders, with the rest of the 10 percent being for the base iPhone 14.
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