The next-generation flagship phones are expected to launch earlier this year. There have been rumors that the Xiaomi 13 series will debut in November. Some reports have claimed that the OnePlus 11 Pro 5G and the Vivo X90 Pro+ may also break cover before the end of this year. The latest report from the South Korean news outlet ET News says that the Samsung Galaxy S23 series may come out sooner than expected.

Samsung announced the Galaxy S22 lineup in February this year. Hence, it was reported that the S23 series will debut around the same time next year. However, in the past few days, the Galaxy S23, S23+, and S23 Ultra have been certified by the 3C regulatory body in China, which indicates that these devices may debut soon. In addition, recent reports have also revealed the design of the Galaxy S23 series through CAD renders.

Samsung Galaxy S23 Ultra CAD renders 2
Samsung Galaxy S23 Ultra CAD renders (Source: SmartPrix / OnLeaks)

According to ET News, the Galaxy S23 series’ early release is a strategy to secure the premium smartphone market share by narrowing the duration between the iPhone 14 lineup, which went official earlier this month. The report claims that Samsung Electronics’ Mobile Experience division has decided to announce the Galaxy S23 lineup earlier than its predecessor. It has even shared a roadmap with its partners. Furthermore, Samsung Electronics has placed orders for Galaxy S23 series components earlier than before.

The South Korean tech giant is yet to decide on a launch date, but rumors are rife that the S23 series may break cover in time for the year-end shopping season. The parts industry is of the view that the Galaxy S23 release date will be set around two to three weeks earlier than the Galaxy S22 lineup.

Recent reports have claimed that the inclusion of the Snapdragon 8 Gen 2 will be the only major upgrade on the Galaxy S23 and S23+. The S23 Ultra will also feature the same chip and will be the company’s first 200-megapixel camera phone. The rest of the specs of the S23 lineup could be identical to its predecessor.

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