Carl Pei’s startup Nothing launched its first smartphone, the Nothing Phone (1) in July this year. Smartphone brands are known for launching new models every six months in major markets. In a recent tweet, Pei revealed that the “Nothing Phone (2) isn’t launching anytime soon.” He also shared some more information about the company’s plans in an interview with CNBC.
Pei revealed that the company is planning to expand its business in the US. He is said to be in early discussions with American carriers about launching a new phone in the country in the future. He said, “The reason why we didn’t launch in the U.S. is because you need a lot of additional technical support, to support all the carriers and their unique customizations that they need to make on top of Android. “We felt that we weren’t ready before.” He further said, “Now we are in discussions with some carriers in the U.S. to potentially launch a future product there,”
Nothing generated $20 million in revenue in 2021. This year, the company aims to achieve a tenfold jump of $250 million. However, the company is still not making a profit. Pei said, “The goal is to be profitable in 2024. We are not profitable right now. And this year was made even harder due to the foreign currency exchange. We pay a lot of our COGS [cost of goods sold] in USD but we make money in pounds, in euros, in Indian rupees — so everything devalued against the USD.”
In the US, Nothing hopes to rival Apple. However, it will not be an easy task considering that Apple has a very strong hold in the US market.
Pei posted the above tweet after the interview with the publication was released. The company wants to focus more on the Phone (1) by putting out future updates, such as the Android 13 OS update. For those who are unaware, the company has released a closed beta version of Android 13 for the Phone (1). The open beta is expected to arrive later this month.
As far as sales are concerned, Nothing has achieved 500,000 shipments of the Phone (1). It has sold 600,000 Ear (1) and Ear (stick) units worldwide.
RELATED:
- Nothing OS 1.1.7 update rolls out with battery percentage for Airpods, November security patch
- Nothing to open its first physical store in London in the coming weeks
- Nothing Phone (1) scored as the least repairable phone of 2022 after teardown
- Shargeek Storm 2, Storm 2 Slim Review: Unique See-Thru Travel-Friendly Power Banks with Up to 130W Charging
- Lava Blaze 5G Review – India’s Most Affordable 5G Phone Impresses in Many Ways
- Lenovo Tab P11 Pro (Gen 2) Review: One of the Best 2-in-1 Tablets with Stellar Display, Performance
