Global smartphone production declined in the third quarter of this year i.e. the period between July to September. Major brands manufactured 289 million units of smartphones in Q3 compared to 307 million units in Q2. This has resulted in to 0.9 percent quarterly decline and an 11 percent year-on-year basis. The report comes from Trendforce’s latest research on the global smartphone market.

Trendforce says that smartphone production exhibited extremely weak demand. This is because companies prioritized inventory rather than introducing new devices. Brands also lowered their production targets due to global economic headwinds. 

As per the report, Samsung led the smartphone production market with a 22.2 percent share and 64.2 million units. Apple is the second in the list with  17.6 percent share and 50.8 million devices produced. Xiaomi bags the third spot with a 13.1 percent share and it also includes the company’s sub-brands Redmi, POCO, and Black Shark. OPPO including Realme and OnePlus is fourth with 11.6 percent share. Vivo completes the list of top five with an 8.5 percent market share in smartphone production. 

Trendforce also estimates the results for the fourth quarter of 2022 i.e. October to December. Apple will led the market with a 24.6 percent share as the Cupertino-based tech giant is said to ramp up manufacturing iPhones in time for the holiday period. Every fourth new smartphone out of the factory is said to be iPhone. Meanwhile, Samsung will drop to second place as it will reportedly scale back production to push already manufactured devices. The report also adds that Chinese brands will register a mostly flat growth in terms of device production in the fourth quarter. Additionally, the companies are also preparing for a future without US technology like Vivo’s ISP, Xiaomi’s in-house charging chip, and OPPO’s MariSilicon X NPU.

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