Smartphone sustainability is reaching new heights, with Apple and Samsung leading the way in terms of sustainable initiatives, according to a report by Counterpoint Research. The report, called “Smartphones and Circular Economy: Creating a Sustainable Future,” evaluates the top five smartphone original equipment manufacturers (OEMs) based on their efforts to reduce their impact on the environment by reusing materials, recycling devices, and minimizing waste throughout the smartphone’s life cycle, from design and production to power consumption.

Apple and Samsung Lead the Way in Smartphone Sustainability

The report’s scorecard includes a robust metric system that assesses each OEM’s vision and overall approach to sustainability. Apple’s vision appears to be clearer than its competitors, and its actions support this vision. However, each of the top OEMs performs differently across the three major stages of the smartphone circular economy: production, usage, and end of life.

In terms of production, OEMs have focused on eco-friendly components and packaging, as well as water-saving mechanisms in their manufacturing processes. Brands like Samsung, Apple, and OPPO have also encouraged their vendors to adhere to environmental norms. However, revenue and profit remain the primary objectives for these companies.

In terms of usage, OEMs must balance the desire to motivate consumers to upgrade to newer, more technologically advanced devices with the need to protect the environment. Chinese OEMs like OPPO, Xiaomi, and Vivo are working to improve battery life and energy efficiency. Apple excels in terms of overall longevity, updates, and sustainability innovations, while Samsung excels in repair, energy efficiency, and after-sales networks.

When it comes to end of life, OEMs have a significant role to play in reclaiming and responsibly recycling or repairing their smartphones once they reach the end of their usable life. The main objective is to reduce electronic waste (e-waste). The global refurbished market has grown significantly in recent years, but OEM initiatives on reclamation, refurbishment, and e-waste reduction are limited. Even the best brands are not active enough in pulling back devices from the market, and the e-waste crisis continues to grow.

Overall, while Apple and Samsung are leading the way in terms of sustainability initiatives, the efforts of all smartphone OEMs fall short when compared to the volumes of new smartphones being shipped every year. To truly make a difference in the fight against e-waste and other environmental issues, OEMs must do more to encourage the reuse and recycling of smartphones, and prioritize sustainability in all stages of the device’s life cycle.

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