Apple‘s Mac laptops have emerged as the company’s primary growth driver for its personal computer business, with the MacBook Pro leading the way. According to data from Consumer Intelligence Research Partners (CIRP), as of the September 2022 quarter, the MacBook Pro accounted for 54% of Mac sales, with the MacBook Air close behind at 46%. Overall, laptops accounted for 74% of Mac units sold in 2022, compared to the 26% figure from the desktop business, which includes the iMac, Mac Pro, Mac mini, and Mac Studio.
In the desktop segment, the iMac and Mac Pro led the way at 50% and 43%, respectively, while the Mac mini and Mac Studio accounted for just 4%. Despite this, Apple’s Macs continue to be popular in both the education and enterprise sectors. Educational or student use accounts for roughly one-third of Mac purchases, while almost 50% of Mac buyers report that they will use their new computer for business.
Data from CIRP also reveals that personal use of Macs has slightly declined over the past five years but remains the primary use, while education usage has trended downward. Business usage, on the other hand, has grown significantly and is now more prevalent than education.
It’s worth noting that Apple has not released a breakdown of Mac model sales in about a decade, so it’s not entirely clear where CIRP is getting its data from. However, Apple’s fourth quarter financial results for 2022, which were posted in October, showed that revenue from the Mac reached $11.5 billion, contributing to the company’s overall earning of $90.15 billion during that quarter.
In conclusion, Apple’s Mac laptops, particularly the MacBook Pro and MacBook Air, have taken over as the primary growth driver for the company’s personal computer business. They are popular not only among individuals for personal use but also in the education and enterprise sectors. As Apple continues to compete with PC makers, the Macs will likely remain a significant part of the company’s overall business strategy.
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