Do you wish there was a way to use the platform without seeing ads? If so, then you’ll be happy to hear about Twitter’s new subscription tier, “Twitter Blue.” With this subscription, users can browse the platform without seeing advertisements. Here are the details…

Twitter is working on an ad-free Twitter Blue subscription tier

Twitter is reportedly working on a new subscription tier that will allow users to browse the platform without seeing ads. This new, more expensive “Twitter Blue” subscription tier is being developed in response to user complaints about the frequency and size of ads on the platform.

Owner and CEO of the company Elon Musk announced the new subscription tier on Saturday, saying, “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks. Also, there will be a higher priced subscription that allows zero ads.” Currently, Twitter Blue is priced at $11 per month for users who subscribe directly through the Twitter iOS or Android app. However, on the web, where Apple and Google’s commission on in-app purchases doesn’t apply, the service costs $8 per month.

Since Twitter began revamping the subscription in November, the ability to see fewer ads on your timeline has been one of the primary selling points the company has pushed. However, this perk is still listed as “coming soon” when users go to sign up for the service. According to a recent report, Twitter’s ad revenue has declined significantly since Musk’s takeover of the company in October. A senior Twitter manager reportedly told employees that daily revenue was down 40 percent from the same day a year ago.

It remains to be seen whether Twitter’s new ad-free subscription tier will be successful in reversing the decline in ad revenue. However, it is clear that the platform is taking steps to address user complaints about the frequency and size of ads on the platform.

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