Europe has been quite strict with enforcing its laws when it comes to big tech conglomerates. Previously, the European Union forced Apple to switch their iPhones from lightning ports to USB-C ports, which was huge considering Apple had no plans of doing so before they were pressured by the union. In latest news, Google has pledged to make changes to several products and services in order to comply with EU laws regarding transparency and providing clear information to consumers. 

Google

Following discussions with the Consumer Protection Cooperation Network (CPC), led by the European Commission, Google has agreed to address issues raised by authorities and make changes to Google Store, Google Play Store, Google Hotels, and Google Flights. Commissioner for Justice, Didier Reynders stated that EU consumers are entitled to clear, complete information so that they can make informed choices, and Google’s commitments are a step forward in this direction. The Commission further addressed Google, asking the company to comply fully with the Geo-blocking Regulation. The regulation ensures that consumers can enjoy the same rights and access the same content throughout Europe.

Google has agreed to limit its ability to make unilateral changes related to orders, as well as create an email address for consumer protection authorities to report and request the removal of illegal content. Here are some major changes that Google will incorporate into its practices

Google Flights and Google Hotels

  • Clarifying whether customers are dealing directly with Google or if Google is merely an intermediary in the transaction.
  • Clarifying the reference price pertaining to discounts, as advertised on Google. Also, letting the customers know if reviews are not verified on Google Hotels.
  • Adhering to the same transparency commitments as other major platforms with regard to prices, availability, and more.

Google Play Store and Google Store

  • Google has agreed to offer detailed information on delivery costs, the option to withdraw, and the availability of repair or replacement options before any transactions take place. Additionally, Google will provide information on the company, including its legal name and address, as well as direct and effective contact methods such as a live telephone agent. 
  • The company will also ensure that consumers can easily navigate different country versions of the Google Play Store and inform developers of their responsibility to make their apps available throughout the EU. Furthermore, Google will enable consumers to use different payment methods from any EU country.

The CPC (Consumer Protection Cooperation) will actively monitor the implementation of these commitments, and national authorities will monitor and enforce compliance where necessary. However, one practice by Google that does not fully comply with the Geo-blocking Regulation is the application of technical limitations for the use of apps that would normally be available in the country where the user is temporarily located. As per reports, the CPC and national authorities will continue to monitor this issue.

RELATED:

(Source)

RELATED ARTICLESMORE FROM AUTHOR