Xiaomi‘s car making unit, Xiaomi Auto, has apparently had one of its senior officials resign recently. The auto unit’s marketing head has just resigned ahead of the launch of the company’s first ever car model. So here are all the details.
For those unaware, the Head of Marketing at Xiaomi Auto, Zhou Ying has recently resigned from the Chinese tech giant’s car making subsidiary. The marketing executive has resigned mere 7 months after joining the company’s car manufacturing team. Following the official establishment of Xiaomi Auto, the company had begun a series of hiring bringing in experts on board. One of the new leading positions was filled with Zhou Ying, who was also previously the deputy general managed of SAIC-GM-Wuling Sales Company.
As per an official statement from Xiaomi, Zhou Ying has resigned from this position due to personal and family reasons. Before he left the company, he worked as the marketing head of Xiaomi Auto and reported directly to the Founder and CEO of the brand, Lei Jun. This isn’t surprising since we had previously reported on Lei Jun directly working on the Auto brand and also being spotted personally taking the Xiaomi Modena EV out for test drives.
This first ever electric car is believed to feature a sporty sedan look and its design had been recently hinted at. The official was also spotted testing the car in the snow for extreme weather scenarios. It is unclear how Zhou Ying’s departure will affect the progress of the company’s car or its marketing efforts. But stick around for more updates regarding this matter.
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(Via)
