According to Jeff Pu, a tech analyst at Haitong International Securities, Apple’s upcoming iPhone 15 Pro, and iPhone 15 Pro Max may come with a higher price tag due to significant hardware upgrades. These rumored upgrades include a titanium frame, solid-state buttons with haptic feedback from extra Taptic Engines, an A17 Bionic chip, increased RAM, and a periscope lens for increased optical zoom on the Pro Max model, among others.
While this is not the first time that a price increase has been speculated for the iPhone 15 Pro models, it remains to be seen whether Apple will indeed raise prices. Since 2017, the Pro model has started at $999, while the Pro Max has started at $1,099 in the U.S. However, Apple has increased iPhone prices in several countries due to foreign currency fluctuations.
Inflation rates in the U.S. may also contribute to a possible price increase for the iPhone 15 Pro models. Although Apple has maintained starting prices for six generations of Pro models, a price increase may be necessary for the company to maintain its profit margins. The pricing of iPhone 14 and iPhone 14 Plus starts at $799 and $899. It is unclear whether the standard variants iPhone 15 and iPhone 15 Plus would also see a price increase.
The iPhone 15 series is expected to be announced in September and may include over 10 additional features and changes, such as a USB-C port and Dynamic Island for standard models. The Pro models are also rumored to have a slightly more curved frame.
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(Via)
