Apple’s much-anticipated mixed-reality headset may not be making an appearance at this year’s Worldwide Developers Conference (WWDC), as mass production has been delayed yet again, according to prominent Apple analyst Ming-Chi Kuo. In a tweet, Kuo explained that Apple is not optimistic about the headset’s potential to create an “iPhone moment,” which has led to a further delay in its mass production schedule until the end of Q3 2023. This has created uncertainty as to whether the device will appear at WWDC 2023, as was previously anticipated.
Kuo believes that this delay has been caused by concerns over poor market feedback, given the economic downturn, hardware specification compromises, the weight of the device, and the readiness of the headset’s ecosystem and applications. These issues, combined with the high selling price of the headset, which Kuo predicts could be between $3,000 to $4,000, or even higher, have resulted in a reduction of shipment forecasts for 2023. Previously, half a million units were expected to ship this year, but this has now been reduced to just 200,000 to 300,000 units.
These concerns echo a recent report from The New York Times, which stated that Apple employees had serious doubts about the headset’s prospects, describing it as “a solution in search of a problem.” Apple’s decision to delay the headset’s production may indicate that the company is taking these concerns seriously and is working to address them.
Despite the setbacks, Apple’s mixed-reality headset remains one of the most highly anticipated products in the tech industry. It is expected to offer a range of innovative features, including high-resolution displays, advanced sensors, and the ability to seamlessly integrate with other Apple devices. If Apple can overcome the challenges associated with the headset’s development, it could pave the way for a new era of mixed-reality technology and further cement Apple’s position as a leader in the tech industry.
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(Via)
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