According to a recent report by Counterpoint Research, foldable smartphones are gaining popularity in the US, with around 28% of smartphone users likely to prefer a foldable phone as their next purchase. The installed base of foldable smartphones in the US was reported to be 4.7 million in 2022, with Samsung being the most preferred brand for 46% of respondents, followed by Apple with 39% and Motorola with 6%.

Foldable Smartphones
Credit: Nextpit

Interestingly, the report revealed that 49% of respondents ranked the flip-type foldable at the top, followed by the book-type foldable. Moreover, male respondents preferred the flip-type foldable more than female respondents, while female respondents showed a stronger preference for the book-type foldable.

Foldable-Preference-in-US

While foldable smartphones have performed better in controlling the shift from Android to iOS, the report does not expect foldables to become the dominant form factor anytime soon in the US. Instead, it predicts that foldables will continue to co-exist with the bar design smartphones for years to come.

Furthermore, the report highlighted that respondents with monthly incomes over $10,000 were most likely (41%) to opt for a foldable phone for their next smartphone purchase. In 2023, the global foldable smartphone market is expected to reach 22.7 million units.

Overall, it seems that foldable smartphones are gaining popularity among consumers, with a significant number of smartphone users showing a preference for the foldable form factor. As more brands enter the foldable smartphone market, it will be interesting to see how the market evolves and which brands emerge as the dominant players in the space.

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