Global Smartphone Market Q1: Samsung Dethrones Apple in Smartphone Market

The competition in the smartphone market continues at full speed. Many brands, including Apple, Samsung, Xiaomi, Oppo, and Vivo, are fighting for market dominance. Canalys, which monitors the moves and sales of all these companies, keeps us informed with its regularly. Recently, Canalys posted its preliminary report on the global smartphone market during the first quarter of the year. So, how did the first quarter of 2023 go for the world-famous smartphone manufacturers? Here are the details…

Canalys: Smartphone market declines 12% in Q1

It’s true that competition is increasing day by day, but it’s not quite possible to say the same for sales. According to Canalys‘ report, smartphone sales experienced a 12% drop in the first quarter of the year. Of course, not every period of the year is the same, so changes around 10% are quite normal. However, considering the performance level even entry-level phones have reached, it’s possible to say that users increasingly need to change their devices less frequently.

Undoubtedly, the most important part of the report was the change of leadership once again. Apple, which was at the top with the iPhone 14 series in the last quarter, lost its position to Samsung this time. The reason for this change can be interpreted as the introduction of the Galaxy S23 series and the loss of the iPhone 14’s hype. However, let’s mention that this change is not too critical, as Samsung is already the global market leader in total sales. Still, the South Korean tech giant achieves this sales volume success with low-margin, affordable models. Therefore, if we were talking about a report related to profitability, we could easily say that Apple would be at the top.

Looking at the third place in the list, we see Xiaomi with an 11% market share. Unfortunately, the company continues to struggle with growth. Although the company manages to maintain its position in the ranking, it seems to have experienced a net 2% loss compared to last year. Inflation and the global economic crisis also play a role in this decline. However, the Chinese manufacturer is often criticized by its fans for its pricing policies and accused of not offering the old price-performance balance. The fourth and fifth names on the list are Oppo and Vivo, respectively.

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