Oppo is one of the world’s largest smartphone manufacturers, with its headquarters located in China. The company operates in numerous countries, striving to increase its market share. Or at least, that’s what we thought. Recently, some claims have emerged, suggesting that the situation might not be as it seems. It appears that Oppo and OnePlus, both under the BBK Group umbrella, are preparing to withdraw from Europe. The first country where they plan to cease operations is France. Here are the details…

All signs hint toward Oppo and OnePlus leaving France. Rest of Europe next?

Rumors have been swirling that Oppo and OnePlus are planning to leave Europe, with France reportedly being the first country where this withdrawal will take place. Although both companies deny these claims, people who have worked for Oppo in retail stores think otherwise, confirming that the situation is indeed bad. Employees have verified the companies’ cost-cutting measures, and another concerning detail comes from their advertising activities.

As in the rest of the world, brand awareness created through advertising is important in France. However, Oppo has ceased its commercial activities, which it had been actively pursuing for a long time, in recent weeks. It has also been alleged that the company is working to clear inventory in its French stores and not replenishing sold-out stocks.

One employee commented on the matter, saying, “We understood that they were leaving because we were no longer trained on new products. We saw the Find X being released in China, but not in France. The Reno 8 series arrives, but it’s not coming to France either. When the Find N2 Flip was launched, we were told about a store release, but in the end, it was only available on the website.”

Sudden End to Collaboration

Most of Oppo’s sales force worked for a subcontractor called Atmosphères. This company, which specializes in the sector, placed all external collaborators working for Oppo on partial unemployment, including store employees, regional managers, brand ambassadors, and trainers. The contract with this critical company for the Chinese tech giant’s operations in the country was set to expire on June 30th and was expected to be renewed soon.

However, instead of the collaboration ending as scheduled, the general manager of Atmosphères, Arnaud Dutin, announced that it was over. Philippe shared that Dutin told them, “Stop everything for Oppo.” When they mentioned that they still had ongoing tasks, Dutin responded, “We’re not doing anything anymore.”

Taking all these details into account, it seems possible that Oppo could indeed withdraw from France. The company has not yet confirmed this with an official statement, but future moves would not be surprising for anyone. Oppo has already suspended its operations in Germany due to a lawsuit involving Nokia.

When these two events are combined, it leads to the conclusion that the entire European operation could be halted. Unfortunately, this situation means that competition in the region will decrease, and consumers are always the ones who suffer the most from reduced competition. Therefore, as the Gizmochina team, we hope that the rumors remain just rumors and do not become reality.

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