The popularity of gaming equipment is increasing day by day. Today, technology companies are designing and selling a variety of products for gamers, including smartphones, keyboards, mice, and headphones. One of these products is, of course, the gaming monitor. For example, Acer recently introduced the Nitro XV242F, a 540Hz gaming monitor, which has accelerated the competition. Not only Acer, but also Xiaomi, AOC, and Asus are competing fiercely in the global monitor market. So, who is the winner of this race? A recent study by RUNTO has revealed the answer to this question. Here are the details…
Xiaomi’s Affordable Gaming Monitors Help the Company Surge in China’s Competitive Gaming Monitor Market
China is one of the most important markets in the world. This is due to the country’s large population and the population’s interest in technology. As a result, growth in various product markets is inevitable. Gaming monitors are one of these areas. According to the report, China’s online gaming monitor market saw strong growth in August 2023, with shipments reaching 352,000 units, up 36% year-on-year and 12% month-on-month. So, who is on top?
The top three brands in the market remained unchanged, with AOC, HKC, and Titan Gaming continuing to lead the pack. However, Xiaomi made a big jump from sixth place to fourth, thanks to the popularity of its P27QBC-RG and A24FAA-RG models. As we said, AOC retained the top spot, however its shipments only grew by 5% year-on-year.
HKC, on the other hand, saw its shipments more than double, growing by 100% year-on-year. Titan Gaming also saw its shipments grow by 26% year-on-year. Xiaomi’s success in the gaming monitor market is due to its focus on affordability and value. The company’s gaming monitors are typically priced lower than those of its competitors, while still offering competitive performance and features.
The P27QBC-RG is a 27-inch QHD monitor with a 165Hz refresh rate and a 1ms response time. The A24FAA-RG is a 24-inch Full HD monitor with a 144Hz refresh rate and a 1ms response time. Both models are available for under 2,000 Yuan ($300). Other trends in the Chinese gaming monitor market include the growing popularity of 2K and 4K resolutions, as well as HDR support.
The demand for larger screen sizes is also increasing, with 27-inch monitors becoming increasingly popular. The Chinese gaming monitor market is expected to continue to grow in the coming years.
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