Nissan is making waves with a noticeable comeback in the U.S. market, posting impressive Q3 2023 numbers that suggest a turn in the tide for the brand, especially in the electric vehicle (EV) sector. Sales of Nissan vehicles in the U.S. totaled 200,334 in the third quarter, a 40% increase from the same period last year. Year-to-date, Nissan has sold approximately 648,219 cars, a 28% year-over-year increase.
Nissan’s new Ariya EV sold 4500 units in the first quarter alone
However, the real story lies in Nissan’s electric vehicle sales, which skyrocketed 376% year-over-year, the highest quarterly gain since Q4 2014. While the all-electric cars still make up only 3% of Nissan’s total sales volume, the numbers hint at significant untapped potential.
Nissan’s all-new Ariya model is shining bright as the star of the sales chart, selling 4,504 units in the third quarter alone. Meanwhile, the Nissan Leaf, once a trailblazer in the electric car market, appears to be phasing out with only a marginal increase in sales from last year (1,570 in Q3 2023, up from 1,276 a year ago).
The picture looks even more optimistic when considering the year-to-date data. The Ariya and Leaf together make up 15,503 EV sales in 2023, a 74% surge compared to last year and a reassuring 2.4% of the brand’s total U.S. sales this year.
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(Via)
