YouTube is shaking things up with a colorful new experiment. Imagine opening your YouTube app and being greeted not just by the usual mix of videos but by streams of content curated by color. That’s right, YouTube is currently trying out a feature that sorts videos into red, blue, and green feeds, aiming to offer a unique and visually engaging browsing experience.
This experiment is available only to a few Android & iOS devices
Reports from 9to5Google and user discussions on Lemmy shed some light on this concept, where users are prompted to select a color theme for their video feed. This approach is still in the testing phase, available to a handful of users on both Android and iOS devices. YouTube’s own Allison Toh has confirmed the experiment, though the reasons behind this move and its potential rollout remain a mystery.
The idea is simple yet intriguing. When you choose a color, a new feed springs up, adding a splash of your selected hue to your homepage without overtaking your existing feed. The specifics of how videos are chosen for each color filter are a bit of a puzzle, with the selection seemingly based on the dominant colors in video thumbnails or possibly even the video content itself.
This experiment is more than just a quirky feature because it taps into the broader marketing practice of color harmony, a tactic seen across various industries, from fashion to cosmetics, to create visually appealing content sequences. YouTube’s color feeds could also serve as a tool for understanding user preferences related to color, offering insights that go beyond simple content choices. As this experiment unfolds, it’ll be interesting to see how color influences our content consumption and whether YouTube will roll this feature out to all users in the future.
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(Via)
