Xiaomi, the Chinese electronics maker, is getting ready to accept orders for its first electric car, the SU7. The company aims for the SU7 to be the “best looking, easiest to drive and smartest car” at a price below 500,000 yuan ($69,424). There has been a lot of excitement for the SU7 since Xiaomi unveiled it in December. The company has a reputation for good value, and some consumers are worried a high price tag could hurt sales.
The company will start taking orders for the SU7 this Thursday
Xiaomi will officially announce the price range and start taking orders for the SU7 this Thursday. This is the first time Xiaomi has confirmed the upper limit of the price range. Xiaomi stores in China began displaying the car on Monday.
The SU7 will come in two versions with driving ranges of up to 668km and 800km on a single charge. Tesla’s Model S, for comparison, has a range of up to 650km.
This is part of Xiaomi’s plan to diversify beyond smartphones due to stagnant demand. Xiaomi is one of the few new players to gain approval from Chinese authorities for EV production. Its cars are being produced by a unit of state-owned automaker BAIC Group. A week or so ago, the factory that was manufacturing the SU7 EVs was unveiled, and it got fans excited again. Xiaomi has big shoes to fill, and if there first car turns out to be a big success, it could spell huge things for the company.
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(Via)
