On Oct. 31, OnePlus announced the OnePlus 13 in China. As the brand’s decade-anniversary flagship, the new device is impressive in both performance and pricing. During a press conference after the launch, Li Jie, President of OnePlus China, confirmed that the OP13 has already achieved remarkable first sale results.
OnePlus 13 first sales report
Li Jie revealed that the company sold over 100,000 units within 30 minutes of launch, setting a record for OnePlus flagships. This indicates that OP13 is receiving favorable reception from the Chinese market. OnePlus 12’s base model (12GB+256GB) was priced at 4,299 CNY (~$600). In comparison, the OnePlus 13 with the same configuration has been introduced with an increased price tag of 4,499 Yuan (~$630).
Regarding the price increase of flagship Android phones this year, Li Jie explained that as phone usage cycles become longer and users replace their devices less frequently, a higher price (for better quality) can be seen as a form of value. “Our priority is to make great products,” he said. He stressed that OnePlus adopts a reasonable and standard pricing strategy rather than relying on extreme pricing to drive market growth.
Li Jie also highlighted several key factors behind the rising costs of the OnePlus 13. First, the cost of chip manufacturing has increased. He noted that the Snapdragon 8 Elite offers excellent performance, which in turn raises the product’s cost. Second, the prices of memory and storage have also peaked. These factors combined contribute to the overall increase in product costs. “This pressure is the same for everyone,” he added. Surprisingly, the iQOO 13, which also features the same chip, has not seen a price increase!
The OnePlus 13 series is also heading to the global market soon. Speculation suggests that the OnePlus 13 and OnePlus 13R could make their global debut in January 2025. The company is expected to unveil the Snapdragon 8 Gen 3-powered OnePlus Ace 3 in December. It is likely that the Ace 5 may get rebranded as the OnePlus 13R globally.
(via)
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