Samsung’s latest book-style foldable — the Galaxy Z Fold7 — launched on July 9 for a starting price of $1,999 or ₹174999.00. To recall, the Fold6 and Flip6 started from $1,899. But the Samsung boss recently surprised, saying the brand is taking a hit on profit to keep the prices in check.
At launch, the company highlighted slimmer designs, a 200MP camera upgrade, and expanded Galaxy AI features — all things you’d expect to come with a higher price tag. The Z Fold7 saw a 6% bump in price, which is far below the 10-20% increase some analysts forecasted.
Samsung MX chief TM Roh addressed the decision during a press briefing, saying the company chose to absorb some of the extra costs to help “expand foldable phones and democratize AI experiences”.
It’s a calculated risk. Samsung remains the leader in the foldable segment with a 45% market share, though that’s down from 54% in 2024, based on Canalys data. With competition heating up — particularly from Chinese brands like Huawei and Honor — and with Z Flip6 sales reportedly down 21% compared to its predecessor, a price hike could have hurt Samsung’s competitive edge even further.
The introduction of the Z Flip7 FE at $899 also plays into this strategy. Meanwhile, Samsung’s deep integration of Galaxy AI — built on Google’s Gemini and One UI 8 — continues to focus on smarter productivity and editing features, as the company pushes to make foldables a mainstream choice.
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Samsung Galaxy Z Flip7 5G Smartphone with Galaxy AI (Blue Shadow, 12GB RAM, 256GB Storage), Ultra… | Check Price on Amazon |
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By holding prices “in check”, Samsung is betting on market expansion and AI adoption over short-term profits. Whether that gamble pays off remains to be seen — but for now, customers are the ones benefiting.
You can pre-orders for the Galaxy Z Fold7 and Z Flip7 now at Samsung’s official website.
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