Xiaomi is opening its first official store in Germany tomorrow, September 26, at the Limbecker Platz shopping center in Essen. The opening will run as a nine-day event through October 4 and marks a significant step in the company’s expansion across Europe.
The Essen store will give customers the chance to try out Xiaomi’s full product range, from smartphones and tablets to wearables and smart-home devices. It also brings localized support and hands-on service, something that has helped the brand gain ground in markets like China, where it already operates more than 10,000 retail outlets.
To mark the launch, Xiaomi is offering a series of promotions tied to the recently announced Xiaomi 15T and 15T Pro, unveiled earlier this week in Munich. Priced from €649 and €799, the phones feature MediaTek’s Dimensity 8400 and 9400+ chips, Leica-branded cameras with a 5x periscope zoom, and up to 1TB of storage. Buyers at the Essen store will be able to add a bundled product worth up to €400 for just €1. Options include the Xiaomi Robot Vacuum X20, the Electric Scooter 4 Lite 2nd Gen, the Redmi Pad 2 Pro in Lavender Purple, or the Xiaomi Sound Party speaker.
Xiaomi is also cutting the price of the Redmi Note 14 Pro 5G for the occasion. Reportedly limited to 30 units per day, the phone will sell for €299.90 instead of its usual €529.90. The device offers a 200MP camera, a 5,110mAh battery, and will be available in Midnight Black, Frost Blue, and Lavender Purple.
For Xiaomi, the Essen store is not just a retail outlet but also a way to strengthen its presence in Germany and connect more directly with local customers.
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