Insta360 has clarified the pricing situation surrounding its upcoming Luna Ultra camera gimbal after early leaks sparked some concern online over the expected cost.
Earlier, tipster @DigitalChatStation claimed the device would launch at ¥5,299 for the body-only version and ¥6,499 for the full kit. Those numbers quickly drew attention because they would place the Luna Ultra far above typical consumer gimbal pricing in China.
In response, Insta360 CEO Liu Jingkang stepped in to explain that the leaked figures actually referred to overseas pricing converted into RMB. According to him, international pricing is higher due to cost issues, and the Chinese pricing will be noticeably lower. He even joked that the company “wouldn’t dare” sell it at those prices in China.
That clarification comes as interest in the Luna Ultra continues to grow ahead of its official launch. From everything revealed so far, the device seems aimed more at serious creators rather than casual users.
The Luna Ultra combines a three-axis mechanical gimbal with a Leica-branded dual-camera setup. The main camera uses a 1-inch sensor with an f/1.8 aperture, alongside a separate 3x optical telephoto lens. Insta360 is also promising support for 6x lossless zoom, 12x hybrid zoom, 6K 50fps recording, 4K 120fps video, Dolby Vision, and 10-bit i-Log recording.
One of the more interesting design choices is the detachable front handle. It attaches magnetically and can also function as a wireless remote. The module includes a 2-inch OLED display, joystick controls for the gimbal, zoom buttons, and recording controls, allowing creators to control the camera remotely while mounted in different positions.
The timing is also notable because the Luna Ultra is expected to compete directly with products like the DJI Osmo Pocket 4P. Official China pricing still has not been announced, but the CEO’s comments strongly suggest the domestic version will land at a much more aggressive price than the original rumors implied.
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(Source: Liu Jingkang on Weibo)
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