Realme has seen tremendous growth in India in the past one year. It has grown from a relatively unknown brand to the fourth-largest smartphone maker in India today. Driving its growth has been affordable yet powerful mid-rangers like the Realme 3 Pro, 5 Pro, and the Realme X.

The company recently teased its Realme XT smartphone as India’s First 64MP Quad Camera smartphone. The device will launch later this week and just before that, Realme has signed the popular Indian youth icon and actor, Ayushmann Khurrana as its brand ambassador. He becomes the first brand ambassador for the company which was established back in May 2018 by Sky Li. Since its inception, Realme has launched products in more than 20 markets across the world, with a special focus on Asian markets.

Realme will work with Ayushmann to promote its ‘Dare to Leap’ identity. He will reportedly feature in an integrated marketing campaign to promote the upcoming 64MP realme XT in India. He is also said to contribute to the phone’s image tuning and optimizations.

Thanks to the impressive growth, the company just recently became one of the top 10 smartphone makers globally.

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Realme has an event scheduled in India on August 8 for the launch of its new 64MP camera smartphone. It looks like the China launch of the same phone will follow soon after. According to a leaked invitation (courtesy of some bloggers in China) shared on Weibo, Realme’s 64MP smartphone could be announced in China on August 15.

The invite shared on Weibo reveals that the new Realme 64MP phone will be announced at an official event on August 15 at 2 PM CST. The phone is said to use a 64MP Samsung GW1 sensor with 1/1.72″ large size and very high sensitivity. The sensor is capable of shooting 9216 x 6912 resolution images. With such large resolution images, the phone should be able to capture better details than a traditional 48MP or lower resolution sensors. The new 64MP sensor utilizes Tetracell technology (similar to Sony’s Quad-Bayer) to combine four pixels to output detailed 16MP resolution images.

Realme CEO, Madhav Seth had revealed a camera sample from its 64MP phone a few weeks back which gave us a glimpse of what it was capable of. However, we are yet to see extensive samples from this sensor to see how good it is in real life.

Meanwhile, Redmi will also release a 64MP smartphone this week. The brand has scheduled an event on August 7 in China where it will showcase the new device with the new camera sensor.

Note that Realme is yet to officially confirm this Aug 15 launch event for China.

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Yesterday, Redmi said it would make an important announcement on Monday. Staying true to its promise, Redmi has released a teaser for its 64MP camera smartphone. It’s possible that the new Redmi model would beat other brands like Realme and Samsung to release the world’s first 64MP camera smartphone.

Redmi released a camera sample from its 64MP smartphone on its official Weibo account earlier today. Technically, we didn’t get an original sample from the phone. However, the teaser zooms into the picture of the cat to show crisp details around its eye. Unfortunately, that’s all we got from the official teaser.

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Releasing a 64MP smartphone would be a big move by the brand which recently split off with its parent, Xiaomi. Both Realme and Samsung are said to be working on 64MP smartphones but their launch is expected to be later this year. In fact, Realme’s CEO Madhav Sheth already shared a couple of samples back in June giving us a glimpse of the level details from its 64MP phone. But, given the timing of the teaser, it looks like Redmi will beat both Realme and Samsung in releasing the world’s first 64MP smartphone.

Rumors about a 64MP smartphone from Redmi have been making rounds on the internet since early June. In fact, we have already spotted terms like ’64MP UltraPixel mode’ and ’64MP dual cameras’ inside the MIUI camera app. So it was evident that Redmi was already working on this model. The phone is likely to use Samsung’s recently launched 64MP ISOCELL Bright GW1 sensor.

Redmi seems to be shouldering a lot of responsibility under the guidance of its new head, Lu Weibing. The brand’s Redmi K20 Pro and the Redmi Note 7 series have been really well received in China as well as internationally, all thanks to its quality hardware at an affordable price tag. With a 64MP camera phone in the works, the brand is going to be extremely busy in the coming weeks.

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