“We’re very excited by our achievement in Europe, especially given that there are so many other smartphone companies that are trying to gain popularity here,” said Jacky Zhang, CEO of EMEA and APAC, ZTE Mobile Devices. “As we continue to launch premium smartphones pegged with an affordable price tag, it makes it easier for consumers to try our devices. We are thankful for the support fans have given us and we’re confident that we’ll soon rise to number four in Europe.”

ZTE seems to be focused on the European market with its mid-range and high-end smartphones. This includes the company’s ZTE Blade as well as the high-end Axon series. The ZTE Axon 7 was recently released in China and the phone is quite the beast with advanced audio capabilities. The company confirms that the Axon 7 will be announced in Europe and it’s positive about the consumer demand for the device in the region. ZTE also revealed that it sold over 30 million Blade series smartphones by the end of 2015 and European regions such as Germany, France, Spain and UK were a few of the key markets.

The company has been increasing expansion activities in Europe in the past few months, establishing cooperation with large retailers for its smartphones. The company has even co-sponsored sports teams like the German football team, Borussia Mönchengladbach. In the next one and a half years, the company aims to increase its market share in Germany to 4%. Then there’s Spain, wherein the company enjoys a share of 4.4%. To further increase brand awareness, ZTE signed with Sevilla Football Club as the official smartphone partner and even sponsored the Copa del Rey Championship. Plus, there was the ZTE Experience Tour that we reported earlier that toured across Europe showing off the company’s smartphones.

So, it looks like ZTE’s promotions to increase its brand awareness in Europe are slowly paying off.

The post ZTE Was The Fifth Largest Smartphone Maker In Europe In Q1 2016 appeared first on Gizmochina.

In a suprising move, the US department of commerce decided to ban exports to China’s ZTE. This reportedly comes as a result of ZTE’s decision to sell products using components from US companies to Iran. The Commerce Department retaliated to this by forcing US companies to apply for export licenses to sell to ZTE. With such  restrcitions enforced by the department, these export licenses will most likely be denied.

While this will affect ZTE greatly, who relies on US suppliers for up to 43 percent of its components, US chipmakers will also be affected adversely. Qualcomm and Intel will no longer be able to sell its chipsets to the Chinese smartphone maker, possibly affecting its sales and revenue in the coming quarters.

Ban on sales to ZTE may not just result into short terms losses for these companies. Chinese Government has always stressed on being independent, and this might present as a good opportunity for ZTE to invest in component manufacturers in its home country. So, even if the ban is lifted in the coming months, not all of the company’s previous business might return back to US. So, it looks like companies like Qualcomm, Intel and even Broadcom could lose some business as a result of this ban.

The post Ban On ZTE In US Could Adversely Affect US Chipmakers Like Qualcomm appeared first on Gizmochina.

ZTE, which is currently the sixth largest smartphone maker is reportedly aiming to sell about 60 million to 70 million smartphones in 2016.

The company has totally changed its image for better last year, releasing pretty impressive smartphones in the Axon and Blade lineup. In fact, the company unveiled two new devices this year at MWC, namely the ZTE Blade V7 and the V7 lite. Both are mid-range offerings aimed at budget customers who want a decent smartphone experience.

Apart from releasing value for money smartphones like the Axon Pro, the company is also investing in marketing. Recently, ZTE announced a sports marketing partnership with the Spanish football club Seville. This is not the first time the company is associating itself with sports, as the company has tie-ups with five different pro basketball teams.

Association with sports teams can be a good way to improve brand image, and this strategy has helped the company to push itself as the fourth largest smartphone maker in the United States. After establishing a strong presence in China and US, the company is now looking out to Europe to improve and expand its brand name in the region.

To build its brand in Europe, the company has started the ZTE Europe Tour. After the US, ZTE is now bringing its “Experience Buses” loaded with its devices in countries like Spain, Germany, Poland, Italy and France.

Aggressive marketing along with value for money smartphones will help the company to achieve its yearly target of 60 million units. We have seen a lot of Chinese smartphone lovers from Europe and it might be a good idea to leverage this interest to offer them better smartphone choices and experiences by focusing in the region.

The post ZTE Focuses On Europe, Targets Overall Smartphone Sales Of 60-70 million in 2016 appeared first on Gizmochina.

ZTE has massive plans in its head for grabbing the U.S. market. ZTE has openly challenged Xiaomi, the leading and most popular Chinese smartphone maker. According to Lixin Cheng, the CEO of ZTE U.S. operations, the company has a target of increasing the sale twice than before, this year. The next plan is to bypass and go one step ahead of LG. LG has been at number 3 position in U.S. market. ZTE wants to dethrone LG and wants to fetch that number three spot.

The current position of ZTE in smartphone market is a bit confused. ZTE says that they are just a step down than the LG, i.e. they are at number four in U.S. smartphone market. But the data and market analysis by ComScore data in July didn’t include ZTE even in the top five positions. LG was at third position in this list. Reports suggests that ZTE is facing a dark phase in China as it has been removed from the top 5 smartphone companies of China. The CEO of US operations, Cheng mentioned that the ZTE has set up milestone by selling 10 million ZTE smartphones in the U.S. market during last year and now the company has aim to reach the target of 20 million. To achieve its goal, the company has planned to launch a diverse range of mixed range products, like ZTE cool, ZTE Nubia 5S Mini, etc.

A few months back, ZTE was thinking of increasing its advertising and marketing budget in the U.S. to $120 million. For this, the company has signed a deal with a well-known basketball team – Houston Rockets.

The post ZTE says – it is all set to take on LG in American market appeared first on Gizmochina.

As mobile phone manufacturers are trying their best to drop their prices, ZTE wants to focus on ‘value for money’. The Chinese Manufacturer has said that they want to focus on devices priced in the range of $100 – 200 which is equivalent to INR 6000-12000. They would use phones priced in the above mentioned range to drive their sales in India and form a place for them in the Indian smartphone market.

CEO of ZTE India, Mr Yuan Kang also said that India was a huge market and they were confident that their range of phones would definitely suit the Indian customer mind set. He added that they were planning to launch around 5 handsets online and 3-4 models offline.

ZTE has recently launched their new model, the V5 to be sold online on Snapdeal.com. This phone is priced at INR 10,999. The ZTE V5 has a 5 inch screen and is powered by a 1.2 Ghz quad core processor. They prime feature of this handset is the 13 mega pixel rear camera and the 5 mega pixel front camera. Other features include 4 GB internal storage (expandable upto 32 GB) and a 2,400 mAh battery.

Sale of smartphones in India has grown by almost three-fold to reach around 44 million in 2013 due to the availability of pocket friendly devices brought out by firms like Micromax and Karbonn. India’s market is led by Samsung and companies like Micromax, Karbon and LAVA also have significant shares. Google is also going to launch its budget handset in India soo which will further intensify the competition.

The post ZTE announces to launch more mid-segment handsets in the range of $100 to $200 appeared first on Gizmochina.

ZTE has just held a press conference in Russia to introduce their latest 4 series smartphones. What are the latest 4 series? Let’s look.

ZTE Grand Era
ZTE V985 or also known as the ZTE Grand Era is a smartphone with HSPA network, packs with 4.5 inch with a resolution of 720p. Phones that have a 8.6 mm thinness is also equipped with 8MP resolution camera and Android operating systems.

Phones that already has a quad-core processor speed of 1.5 GHz is likely to be positioned by ZTE as a major player in the market with a focus on high-end quad-core processor. Unfortunately, ZTE did not mention the version of Android running on this phone.

ZTE Grand X LTE T82
Grand X LTE packs with dual-band LTE connectivity, and also sports with a 4.3 inch screen size, while the operating system is equipped with the Android 4.0 Ice Cream Sandwich and 8-megapixel rear camera that can record video with a Full HD resolution. At the front, there is also a secondary 1.3 megapixel front camera.

ZTE V887
There is nothing special on ZTE V887. This phone only has advantages on the large LCD screen, which measures 5 inches with WVGA screen resolution. In addition to the standard display, the dual-SIM mobile phone is equipped with a 5MP camera, dual-core processor with 1GHz speed, and battery with a large enough capacity of 2000 mAh.

ZTE V889M
The ZTE V889M seems prepared as mid-end Dual-SIM Android smartphone. The screen size has just 4 inches. Powered by the Android operating system Ice Cream Sandwich, the phone is powered by dual-core processor with MTK 6577 with a speed of 1GHz.

This phone is equipped with 5MP camera that can record video with 720p resolution is claimed to have long life battery. ZTE says that the phone is able to survive in stand-by with one SIM for 450 hours, and with 2 SIM for 180 hours. This battery is also claimmed be able to runnning for 8 hours on continuous usage for browsing or video playback.

ZTE V790
There are also ZTE V790 is a mobile phone with the specs the lowest among peers. Nevertheless, V790 retains the dual SIM capability. The phone is equipped with a 3.5 inch screen and runs the Android 4.0 Ice Cream Sandwich with a Qualcomm 7225A processor.

This is a big step for ZTE since ZTE is becoming popular for global market, while for now ZTE is preparing their next high quality smartphone whit larger screen size and powerfull chipset for global market, fortunately, the ZTE products is always offers with affordable price.

The post ZTE unveiled four series ZTE smartphones in Rusia appeared first on Gizmochina.