Research firm, International Data Corporation (IDC), has released the smartphone shipment report for India for the third quarter of the year. The report shows that there has been a growth of 11% compared to the same period last year.
The growth in shipment has been attributed to a number of factors such as the festive holidays, online mega sales, and early importation of phones due to Chinese holidays in September (Mid-Autumn Festival) and October (National Day).
IDC puts the total number of shipments for the quarter at about 72.3 million (smartphone and feature phones) which translates to a growth of 18.1 percent.
The big winners for the quarter are Samsung with 23%; Lenovo (and Motorola) with 9.6%; Micromax with 7.5%; Xiaomi with 7.4%; and Reliance Jio with 7% of the total shipment
According to the report, Xiaomi’s shipment has grown over 2.5 times compared to the same period last year and may continue to do so due to its plan to expand its offline channels.
The surprising part of the report is the large amount of feature phones still being bought. Feature phones shipped in the quarter were over 39 million. IDC says the migration from feature phones to smartphones have slowed and this is helping Indian-based vendors maintain dominance in the overall mobile market.