Huawei Consumer Business Group made public its expected annual performance figures for 2016. Sales revenue of 178 billion RMB was predicted, 42% up from that of 2015 and was able to ship 139 million units, an increase of 29% from the previous year.
The company has plans of surpassing that figure this year. According to Huawei CGB CEO, Richard Yu, ”In 2017, we (Huawei) will strengthen our supply chain, channels, R&D, services and any other areas required to streamline our operations, improve the efficiency of our decision-making and implementation, drive our internationalization strategy and proactively develop future capacity.”
Huawei achieved a number of breakthroughs in 2016. It’s customized version of android, EMUI is now more refined and deeply integrated with the company’s Kirin processors. Their phones also have better camera performance, thanks in part to their collaboration with Leica on the Huawei P9 and the Huawei Mate 9 models. Both companies have founded a joint research lab called Max Berek Innovation Lab that will focus on development and innovation in areas relating to optical systems, imaging algorithms, and virtual and augmented realities.
Their focus on artificial intelligence has also paid off as the Huawei Mate 9 will be the first phone to ship with Amazon’s AI assistant, Alexa pre-loaded.
The Huawei P9 and Mate 9 are the manufacturer’s only phones to have surpassed 10 million sales even after the latter suffered supply shortages due to the high demand. Their Honor sub-brand is not doing badly at all. The top of the line right now is the Honor Magic released towards the end of last year, and the dual-camera Honor 6X has received its US launch hoping to surpass the Honor 5X. The Honor 8 has also gotten positive reviews all over, standing as one of the major contenders to the OnePlus 3.
In its bid to become recognized as a global brand, the company signed up top footballer, Lionel Messi as brand ambassador; and Hollywood stars, Henry Cavill and Scarlett Johansson as spokespeople for the Huawei P9.
Huawei is currently ranked as the 5oth most valuable brand by BrandZ and is 72 on the Top 100 global brands by Interbrand.
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