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Meizu VP Reveals Blue Charm Line, Says Full-Screen Phone Will Be Priced At About ¥3000 (~$463)

by Habeeb Onawole 10

Meizu’s Blue Charm line became a stand-alone company a few months ago. Its latest smartphone, the M6 Note is said to have even overshadowed the main flagship, the Meizu Pro 7. Both phones have taken a different approach to the current trend of full-screen displays. The Meizu Pro 7 sports two displays and the M6 Note is one of the company’s few devices that ticks all the right boxes. Does that mean Meizu won’t release a full-screen smartphone? VP Li Nan answered that in a recent interview.

Meizu VP Li Nan
Li Nan, VP of Blue Charm Brand

The Meizu top executive had said in a previous interview that the current trend of full-screen smartphones is the future. He added that the ideal form for full-screen smartphones hasn’t been reached as there is still an issue with the position of the front camera which can’t be removed as no one will be willing to buy a phone without a front camera.

We guess he’s referring to a completely bezel-less design where only the screen occupies the front. For the issue with the front camera, the only possible solution is to adopt the camera design of the Honor 7i, where the rear camera can be lifted up and used as a front camera.

Mr. Li Nan then announced that Blue Charm will launch a full-screen device next year with a price tag of about ¥3000 (~$463) before releasing lower priced ones.

Is the ¥3000 full-screen phone the mblu Zero we saw a few days ago in a teaser poster? No it isn’t. Meizu’s head of global marketing, Ard Boudeling, took to Twitter today to say the image isn’t genuine and isn’t from them. He also confirmed that the company is indeed working on a bezel-less device set for a 2018 launch.

READ MORE: Meizu Signs Up for MediaTek’s Helio P40 Processor

Ending the interview, Li Nan disclosed that Blue Charm phones will fall into four major categories:

  1. Blue Charm X – this will be the flagship series
  2. Blue Charm E – the E series will be targeted at the youth and business class. It will be priced at over a ¥1000 (~$154). The Meizu E2 belongs to this category
  3. Blue Charm Note – this is the note series and the main line of the company. Pricing will be pegged at ¥1,000 (~$154).
  4. Blue Charm base series – this category covers the other Meizu phones such as the U and non-note M series.




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  • tommyboy7

    Just use Snapdragon cpu’s and the sale should rise rapidly. I always loved Meizu’s take on design. Even MTK models were not bad per se. But for overall stability, gps performance and good battery life, SD is a winner. They can release every phone in 3 different flavours (SD, Ex, MTK) but Snapdragon has to be there! And i think they know it, since M6Note is starting to be a huge success!

    • balcobomber25

      Processor brand has little impact on sales. Most average consumers have no clue what brand of processor is in their phone or what the processor even does. Brand name of the phone, price and availability mean much more to consumers than the SoC.

      • tommyboy7

        it’s true that most people don’t care about the cpu, but they like overall stability, good gaming, gps and good battery. And that is what MTK in most of the cases could not deliver. With Snapdragon this is hardly an issue. That was my point.
        You don’t have to know the inside of the car you’re driving, but when it drivers better, doesn’t overheat you will notice the difference.
        Snapdragon chips are much smoother. Fact..

        • AbdulB1

          Snapdragon has an edge when it comes to MTK and thats open source.

      • rudra964

        Maybe you’re right but the only 2 reasons I can think of for why Meizus sell less is a locked bootloader and use of MTK SoCs. Even Meizu’s VP said the same during the Pro 7 launch.

        • balcobomber25

          I can think of one major reason why they sell less, availability. Meizu primarily is a Chinese only manufacturer. Their sales in other countries are minor. But to say they “sell less” is false. They are one of the top 15 manufacturers in the world for phone sales. They sell more than several companies that only use Qualcomm SoC’s and have unlocked bootloaders.

          • rudra964

            Yeah, you’re right. Availability is a big issue with Meizu. They’re still struggling with the m6 note.

  • AbdulB1

    Meizu will fail this time because their one button ui interface and now with bezel-less design will surely make the phone near impossible to use. only remedy will be removing their one button ui from their phones

    • balcobomber25

      The one button interface could still work if they used a rear facing fingerprint scanner or if they have some type of underscreen solution.

      • AbdulB1

        Android was never made for one button operation like ios it wont be wise to force people to still use one button setup.