The company has announced that the Xiaomi Mi Note 3 will cost 300 Yuan lesser than its original prcing, making the effective price 2,199 Yuan. The new pricing will be applicable on November 1, the same day when the new color variants of Mi 5X and Mi Max 2 will go on sale.
The Xiaomi Mi Note 3 comes with a 5.5-inch display and is powered by Qualcomm’s Snapdragon 660 processor. It packs 6GB of RAM and is available in two storage options — 64GB and 128GB. It is powered by a 3,500mAh battery which also supports fast charging.
It features a 12-megapixel dual camera module at the back — same as the Mi 6, but the algorithms have been improved to provide better bokeh effect. While one is a telephoto lens, the other one is a wide-angle lens. It has 2x optical zoom and 4-axis OIS.
On the front, there is a 16-megapixel 2μm sensor for taking selfies. The front camera of the phone has AI-based beautification feature, and supports facial recognition unlocking.
Additional features of the Mi Note 3 include NFC, IR port, under-glass fingerprint, stereo speakers, and USB Type-C port.
Apparently, the price cut is only for the 6GB RAM + 64GB storage variant. A couple of weeks ago, the 6GB RAM + 128GB storage model of Mi Note 3 started selling at a discounted price of 2,699 Yuan, which is 200 Yuan lower than its official pricing.
Xiaomi has usually faced a problem of shortage of stock. But it seems that the company has made some strategic changes, resulting in more units coming out of the production line. The company has announced that it aims to ship 90 million phones by the end of this year.
Apart from efficient supply chain, the company is also focusing on establishing its presence in the offline channels as well. Xiaomi recently launched 20 new Mi Stores in China, reaching its goal of opening over 200 Mi Stores in China this year.