IDC Research: Apple, Amazon Tablet Sales Grow, But Overall Tablet Sales Continue to Decline

by Anvinraj Valiyathara 0

IDC research firm has revealed the results of the tablet sales for the third quarter of 2016. According to IDC’s survey, even though the sales of Apple tablets have increased, the overall sales of tablet have been declining. The sales report for Q3 2016 reveals that the tablet manufacturing companies have encountered declined sales for the 12th consecutive quarter.

IDC’s report states that 40 million tablets were shipped in Q3 this year. However, 42.3 million tablets were shipped in the third quarter of 2016. This shows the consistent drop in the shipments that the tablet industry is facing. As far as Q3 2017 is concerned, the tablet industry has saw an year-over-year decline of -26.3 percent.

Apple is at the top of the chart with a market share of 25.8 percent. The Cupertino-based firm has shipped 10.3 million units in 3Q17. Compared to Q3 2016, Apple has met with 11.4 percent year-over-year growth.

The second spot goes to Samsung that has shipped 6 million Galaxy A and Galaxy E tablets in Q3 this year. It holds a market share of 15 percent. Compared to the same quarter from the previous year, the South Korean company has encountered a year-over-year decline of -7.9 percent.

In Q3 2016, Amazon held a market share of 7.5 percent and it had shipped only 3.1 million tablets. Thanks to aggressive pricing, the third quarter has been quite good for the company as its tablet sales have allowed it to achieve a year-over-year growth of 38.7 percent. In Q317, Amazon shipped 4.4 million units and grew its market share by 10.9 percent.

Huawei and Lenovo are placed on the fourth and fifth positions in Q3 this year as both the companies have respectively shipped 3 million units. Huawei holds a market share of 7.5 percent and Lenovo is close on its heel with a market share of 7.4 percent.

In 2016, Lenovo had held the fourth spot in Q3 as it had sold 2.7 million tablets and its market share was 6.5 percent. Huawei was on fifth position with shipments of 2.5 percent and market share of 6 percent. In Q317, both the companies have respectively met with year-over-year growth of 18.8 percent and 8.9 percent.

Read More: IDC Predicts Huawei Will Likely Surpass Apple In Market Shares This Year Or Next

The sizes of screen on smartphones have been increasing consistently. The recent trend of full screen design has allowed the companies to launch smartphones with larger displays by reducing the size of the bezels. It appears that large screen smartphones may eventually cannibalize the tablet sales. The only major innovation that the tablet industry has adopted in the recent past is 2-in-1 design that allow users to connect a keyboard to a tablet to use it like a laptop. In 2018, Apple may continue to rule the tablet industry as the forthcoming iPad Pro tables are expected to come equipped with TrueDepth Camera and Face ID that are available on the iPhone X.