In a bid to boost domestic presence and enhance its existing sales, Xiaomi has launched Mi Exchange programme in India. The Chinese smartphone company has partnered with Cashify to enable customers to exchange their existing handsets with the new Xiaomi smartphones.
The service is available through Mi Home stores. In India, there are around 11 Mi Home stores across Bengaluru, Delhi-NCR, Hyderabad, Mumbai, Pune and Chennai.
With this new Mi Exchange programme, customers can visit a Mi Home store nearby their location to buy a new Xiaomi smartphone in return for their old smartphone. The Cashify team will determine the value of the old smartphone model and then propose a suitable amount that will be discounted for the new Xiaomi device.
The resale value of the old smartphone will be evaluated by the Cashify team on the basis of its condition and current market value. Also, the unit being exchanged should be listed in Cashify portfolio.
While announcing this new programme, Xiaomi said:
In collaboration with Cashify, we have introduced a new programme – Mi Exchange which lets you exchange your old smartphone for a new Xiaomi smartphone. What you need to do is simply bring your old smartphone to a nearest Mi Home.
While there are only around 11 Mi Home stores in India, Xiaomi has previously said that it is planning to open 100 Mi Homes across India in the next two years.
Xiaomi, which entered the Indian market in 2015 with an online-only flash sale model, has now expanded its presence to offline channels also. Lately, the company has been focusing on the offline channels to expand its sales. It has been launching new devices in order to keep its portfolio fresh.
Yesterday, along with launching Mi Power Bank 2i, the company also announced the opening of its third manufacturing facility the country, situated in Noida, Uttar Pradesh, in partnership with Shenzhen-based HiPad Technology.
Recently, IDC report ranked the Chinese smartphone brand as the top smartphone vendor in the country in the third quarter this year, along with Samsung, with 23.5 percent market share.